There are big plans to rejuvenate the popular Florida Road precinct.

THE CITY’S marketing department, Durban Tourism proudly welcomes the revitalisation of Florida Road, recognising the initiative as a critical step in reshaping one of the City’s most iconic precincts into a dynamic economic and lifestyle hub. This redevelopment is being driven by strategic publicprivate collaboration under the Florida Road Urban Improvement Precinct (UIP), backed by both local and international investors. The transformation comes at a pivotal time for Durban as it aims to enhance its urban offering and elevate its global competitiveness. With prominent investor Taahir Shah confirming interest from global and national brands, the area is set to undergo a major facelift that will see it transformed into a pedestrian-friendly destination for shopping, dining, and creative experiences. 

Shah, who owns several well-known brands including Nando’s and Doppio Zero, is championing the vision of making Florida Road a premier attraction for both residents and tourists. Durban Tourism acknowledges the hard work of the precinct stakeholders and commends their forward-thinking efforts. Florida Road is a flagship destination for the City. Its
rejuvenation is not only a win for tourism but a catalyst for economic recovery, investment attraction, and job creation. The economic impact is already being felt, with increased foot traffic and renewed patronage across local businesses. 

Events like “Find the Flamingo Fridays,” “Soul Sundays,” and community activations such as Youth Day showcases and Women’s Month markets, are reigniting interest and fostering deeper engagement between businesses and communities. This reimagining of Florida Road is more than just a facelift—it represents a powerful model for urban renewal that combines culture, commerce, and connectivity. Durban Tourism fully supports the precinct’s journey to becoming a leading tourism and lifestyle destination in Africa.